TrueBettingZone  Logo TrueBettingZone
  • Home
  • Betting Guide
  • Reviews
  • About Us
  • Contact

Affiliate Disclosure

Transparency about our affiliate relationships and how we earn revenue

Last Updated: January 3, 2025

Important Notice

TrueBettingZone Canada participates in affiliate marketing programs. This means we may earn commissions when you click on certain links and make purchases or sign up for services. This disclosure is made in accordance with Canadian advertising standards and consumer protection laws.

What Are Affiliate Relationships?

An affiliate relationship is a business arrangement where we earn a commission for referring customers to betting sites and related services. When you click on certain links on our website and subsequently sign up or make a purchase, we may receive compensation from the company.

Our Affiliate Partners

We maintain affiliate relationships with various companies in the horse racing and online betting industry, including:

  • Licensed online betting platforms
  • Horse racing data providers
  • Betting software companies
  • Racing news and information services
  • Educational betting resources

Examples of Our Affiliate Partners

Partner Type Commission Structure How We're Compensated
Betting Sites Per signup + Revenue share $50-200 CAD per new customer + 20-35% of net revenue
Software Providers Percentage of sale 10-25% of purchase price
Educational Services Fixed commission $25-100 CAD per subscription
Data Services Monthly recurring 15-30% of monthly subscription fee

How Affiliate Commissions Work

When you click on an affiliate link and take a qualifying action (such as signing up for an account or making a purchase), we may earn a commission. This process typically works as follows:

  • Click: You click on a link from our website
  • Track: A tracking cookie is placed on your device
  • Action: You complete a qualifying action (signup, deposit, purchase)
  • Commission: We receive compensation from the partner company

Editorial Independence

Despite our affiliate relationships, we maintain strict editorial independence:

  • Honest Reviews: Our reviews are based on thorough testing and analysis, not commission rates
  • Unbiased Rankings: Sites are ranked based on quality, safety, and user experience
  • Transparent Recommendations: We only recommend services we genuinely believe provide value
  • User-First Approach: Our primary goal is helping users make informed decisions

Our Promise

We will never compromise our editorial integrity for financial gain. If a betting site offers poor service or unfair terms, we will not recommend it regardless of potential commissions.

How We Use Affiliate Revenue

The revenue we earn from affiliate partnerships helps us:

  • Maintain and improve our website
  • Conduct thorough research and testing of betting platforms
  • Provide free, high-quality content to our users
  • Employ expert reviewers and content creators
  • Keep our services free for all users
  • Invest in new tools and resources

Identifying Affiliate Links

We strive to make our affiliate relationships transparent. Affiliate links may be identified by:

  • Clear labeling with terms like "Affiliate Link" or "Sponsored"
  • Disclaimers near promotional content
  • Special tracking parameters in URLs
  • Promotional banners and buttons

Non-Affiliate Content

Not all content on our website is affiliate-related. We also provide:

  • Educational articles about horse racing and betting
  • News and industry updates
  • Free betting guides and strategies
  • Community features and user discussions
  • Historical data and statistics

Your Choices

You are never obligated to use our affiliate links. You can:

  • Visit betting sites directly by typing their URLs
  • Use search engines to find alternative links
  • Disable cookies to prevent tracking
  • Use ad blockers to hide promotional content

Using our affiliate links doesn't cost you anything extra and helps support our free content.

Regulatory Compliance

Our affiliate marketing practices comply with:

  • Canadian Competition Act
  • Consumer Protection Acts in all provinces
  • Advertising Standards Canada guidelines
  • Federal Trade Commission (FTC) guidelines for online advertising
  • Provincial gaming and advertising regulations

Third-Party Advertising

In addition to affiliate partnerships, we may display third-party advertisements through:

  • Google AdSense and other ad networks
  • Direct advertising partnerships
  • Sponsored content arrangements
  • Newsletter sponsorships

All sponsored content is clearly labeled as such.

Changes to Affiliate Relationships

Our affiliate partnerships may change over time. We may:

  • Add new affiliate partners
  • End relationships with existing partners
  • Modify commission structures
  • Update our disclosure practices

This disclosure will be updated to reflect any significant changes.

Questions About Our Affiliate Relationships?

If you have any questions about our affiliate partnerships or this disclosure, please contact us:

Email: affiliates@TrueBettingZone.ca
Phone: 1-800-RACING-1 (1-800-722-4641)
Mail: Affiliate Disclosure Inquiries
TrueBettingZone Canada
123 Racing Street, Suite 456
Toronto, ON M5V 3A8
Canada

Responsible Gambling

While we may earn commissions from betting sites, we are committed to promoting responsible gambling. We:

  • Only partner with licensed, regulated operators
  • Promote responsible gambling tools and resources
  • Provide information about gambling addiction support
  • Encourage users to set limits and gamble responsibly
  • Do not target underage users or problem gamblers

Remember

Gambling should be fun and entertaining, not a way to make money. Please gamble responsibly and within your means. If you have a gambling problem, seek help immediately.

Effective Date: This affiliate disclosure is effective as of the date last updated and applies to all affiliate relationships and marketing activities conducted by TrueBettingZone Canada.

TrueBettingZone Canada

Your trusted guide to horse racing betting in Canada since 2020.

Quick Links

  • Home
  • Betting Guide
  • Reviews
  • About Us
  • Contact

Legal

  • Privacy Policy
  • Terms of Service
  • Affiliate Disclosure
Responsible Gambling 18+ Only

© 2025 TrueBettingZone Canada. All rights reserved.

Privacy Policy Terms of Service Affiliate Disclosure